Posted on February 2, 2023
In today’s global economy, companies are expanding their operations across borders, working with clients and partners from diverse linguistic and cultural backgrounds. As a result, translation has become an essential tool for businesses to communicate effectively with their global audiences. However, not all translations are created equal, and translation quality matters. In this blog post, […]
Posted on January 1, 2023
In the early 20th century, Coca-Cola made a huge marketing mistake in China. When they first introduced the brand to the Chinese market, they used a direct translation of their name into Chinese characters, which roughly meant “bite the wax tadpole.” The error was the result of not taking into account the cultural and linguistic […]
Posted on February 1, 2022
Translation is the process of converting written or spoken text from one language to another. The translation business involves a complex process that requires a combination of linguistic, cultural, and technical skills. The following are the steps involved in the translation process in the translation business: Source material analysis: The translation process begins with the […]
